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BRIGHTER FUTURE FOR PLANET IS THE GOAL AS SHERATON ORAN HOTEL & TOWERS GOES DARK FOR EARTH HOUR 2011

For Third Year, Starwood Hotels and Resorts around the Globe Join Together to Mark Environmental Awareness Event

March 26, 2011- By spending an hour in the dark next week, Sheraton Oran Hotel & Towers will join millions around the world to send a powerful message about a brighter future for the planet.

Sheraton Oran Hotel & Towers will turn off its lights in observance of Earth Hour, the global environmental awareness event created by the World Wildlife Fund (WWF). Last year, Earth Hour 2010 became the biggest Earth Hour ever. A record 128 countries and territories joined the global display of climate action. Iconic buildings and landmarks from Asia Pacific to Europe and Africa to the Americas switched off. People across the world from all walks of life turned off their lights and came together in celebration and contemplation of the one thing we all have in common - our planet.

To underscore parent Starwood Hotels & Resorts Worldwide, Inc.'s (NYSE: HOT) dedication to environmental sustainability, Sheraton Oran Hotel & Towers will also share other energy-saving measures during Earth Hour, March 26 at 8:30 p.m. local time. Among them; turning off exterior signage lighting; dimming or turning off non-essential interior lighting; using candlelight in appropriate public areas such as restaurants and bars; and using in-room voicemail messages and in-room television messages; Diffusion of the official Earth Hour 2011 clip & HOME movie in the staff cafeteria to get larger awareness to inform guests and the staff about Earth Hour observances.

 

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